Merck for Mothers is a 10 year, $500 million commitment from Merck to help end maternal mortality worldwide.

Events like the Women in the World help raise awareness for this issue with a high-profile global audience who can truly influence change.

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The goal was to create a surround-sound program that would educate and inspire. This included ads in the New York Times and Wall Street Journal, continuous social media coverage, displays and signage, giveaways, and a great stage moment with our brilliant on-stage speaker panel.